Press kit

Sublime 

Brand Resources and Guidelines

Guidance for using the Sublime logo and brand assets for internal and external partners.

Intent

These guidelines ensure the Sublime brand remains consistent, recognizable, and credible across all uses

Logo usage

High-level details on how to use the Sublime logo in your marketing and media communications is included below. Please work closely with your Sublime counterpart for detailed guidelines and approvals through the internal Brand Review process.

The Sublime logo

The Sublime logo exists in two lockup variations. Default to the Primary horizontal lockup whenever possible. The Secondary stacked lockup should be used when space constraints or layout needs require it.

Primary horizontal lockup
Secondary stacked lockup
Color

The Sublime logo exists in four color variations. Default to the primary variation whenever possible. The single-color versions should only be used in low production environments where color cannot be controlled or accounted for.

Primary colorway light
Primary colorway light
Primary colorway dark
Primary colorway dark
Single colorway light
Single colorway light
Single colorway dark
Single colorway dark

Logo mark

The logo mark refers to the Sublime logo mark used in isolation without the word mark, as a favicon, avatar, or profile image. There are two variations: Green and Dark:

  • Green is used for external-facing tools and applications
  • Dark is used for internal-facing tools and applications
Green logo bug
Dark logo bug
Minimum size and clear space
Minimum size is defined by the height of the logo and should never be used below 16px/5.6mm tall.
Clear space is defined by the height of the logo, applied equally around the perimeter of the full logo and word mark lockup.
Logo misuse

Rules for logo misuse are outlined here with descriptions. If you have questions or concerns about logo usage please contact your Sublime counterpart.

Do not flatten or stretch the logo
Do not use the logo with a stroked outline
Do not rotate or tilt
Do not change the color
Do not use the word mark without the logo
Do not apply effects of any kind

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