Content analysis looks at the language and structure of a message to identify signs of phishing, social engineering, and other malicious intent. Instead of scanning for keywords, this method uses natural language understanding (NLU) to detect meaning, intent, and tone across the message.
Content analysis helps detect:
BEC attempts with urgent messages from executive impersonators
Credential phishing disguised as login or document notifications
Callback scams posing as account renewals or fake support
Extortion threats or blackmail messages
Financial or personal data requests in suspicious contexts
Fake job offers targeting employees
Invoice fraud, payroll fraud, and more
For example, a phishing email may impersonate a CFO asking for a wire transfer. Content analysis can flag the urgent tone, financial context, and impersonation attempt.